The African Democratic Congress (ADC) has unveiled a national campaign structure for the 2027 general elections, with prominent Edo indigenes, including former Edo State governor, Chief John Odigie-Oyegun, veteran journalist and publisher, Chief Dele Momodu, Senator Ehigie Uzamere and Dr Don Pedro Obaseki, assigned strategic responsibilities.
The appointments were contained in the National Campaign Council and Presidential Campaign Management Committee approved by the ADC presidential candidate, former Vice-President Atiku Abubakar.
According to the structure released by Phrank Shaibu, Director of Strategic Communication of the ADC Presidential Campaign Council, Oyegun will chair the Campaign Advisory Council, while Momodu will serve as Deputy Director-General of the Media and Communications Directorate.
Uzamere is listed among members of the campaign's Policy Team, while Obaseki is to head the Entertainment and Creative Industry unit under the Diversity and Support Groups Directorate.
The appointments place the four Edo-born figures in different strategic segments of the campaign architecture, spanning political advisory, policy development, media and communications, as well as entertainment and creative mobilisation.
The wider campaign structure will be chaired by Kashim Ibrahim-Imam, with former Kaduna State governor, Nasir El-Rufai, as Deputy Chairman. Senator Austin Akobundu is the Director-General and Campaign Manager, with responsibility for coordinating the campaign's operations and translating its strategy into execution.
The campaign has also established six operational directorates, each headed by a Deputy Director-General, with 30 directors assigned specific portfolios.
Momodu, a veteran journalist and publisher, will coordinate the campaign's media and communications operations across traditional, broadcast and digital platforms. His appointment places media strategy and public communication among the campaign's central operational priorities.
The Policy Team, meanwhile, is headed by economist and banker Mohammed Hayatu-Deen, with Professor Mohammed Sagagi as Deputy Chairman. Former Central Bank of Nigeria Deputy Governor, Professor Kingsley Moghalu, is also listed among members of the team.
According to Shaibu, the campaign structure was deliberately designed to be lean, with defined responsibilities and accountability across its various directorates.
He said the organisation would not be built around what he described as “titles, privileges and political patronage”, but around competence, accountability, national inclusion and measurable results.
The campaign's media statement said its policy focus would include issues such as the cost of food, transportation and energy, unemployment, insecurity, declining purchasing power and governance.
The emergence of Oyegun, Momodu, Uzamere and Obaseki in the structure also gives the ADC campaign a significant representation of political, media, policy and creative-sector experience from Edo State.
Oyegun, a former governor of Edo State and pioneer national chairman of the All Progressives Congress (APC), is expected to bring his experience in national party organisation and political administration to the advisory council.
Momodu's role places him at the centre of the campaign's communication strategy, while Uzamere's participation in the policy team adds legislative and political experience to the formulation of campaign positions.
Obaseki, through the creative industry portfolio, is expected to contribute to the campaign's engagement with the entertainment sector and support-group networks.
The appointments came as political parties and emerging political alliances intensify preparations for the 2027 elections, with Edo remaining one of the politically competitive states in the South-South region.
For the ADC, the campaign's ability to translate its national structure into effective grassroots organisation will be tested across the country's six geopolitical zones as the election approaches.
Shaibu said the campaign's performance would ultimately be measured by its ability to address issues affecting Nigerians and effectively communicate its policy proposals to the electorate.
